MAX
FESHCHENKO Let’s talk
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FREELANCE ECOMMERCE UX + CRO DESIGNERINDEPENDENT DESIGNER / SELECTED WORK

I make eCommerce
easier to understand.
And harder to abandon.

Max FeshchenkoSenior thinking.
A personal approach.

I help eCommerce brands turn complicated products, subscriptions, bundles and shopping journeys into clear buying experiences.

See my work Tell me what’s not working ↗
SHOPIFYUX/UICROPRODUCT PAGESSUBSCRIPTIONSBUNDLES
10+

Years in UI/UX design

CARE + PROTECT · PROJECT RESULTS*

1.2% → 2.99%

Store conversion rate

+45%

Orders

+66%

Total sales

*Delivered as part of the Adsomething team. Results reflect the combined impact of design, development, SEO and marketing.

01 / SELECTED WORK

Different products.
Same focus: less friction.

Real shopping problems.
Thoughtful design decisions.

ALSO IN MY PORTFOLIO
Shop Cat & Shop DogPoppy’s Picnic · repeat collaboration
Ask me about the redesign ↗
02 / WAYS TO WORK TOGETHER

I don’t just redesign pages.
I redesign decisions.

Start with the problem.
We’ll figure out the scope from there.

01

eCommerce UX & CRO Audit

Find what’s getting between your customers and checkout. A focused review of usability, buying friction and conversion opportunities.

Prioritised recommendations · Annotated findings · Clear next steps

Let’s discuss it ↗
02

PDP & Shopping Journey Optimisation

Make the right product easier to choose. Improve hierarchy, variants, comparison, trust and the mobile buying experience.

Product pages · Collections · Cart · Mobile UX

Let’s discuss it ↗
03

Subscription & Bundle UX

Complex logic behind the scenes. Simple decisions in front of the customer. Clarify products, quantities, frequencies and savings.

Subscription onboarding · Build-a-box · Tiered discounts

Let’s discuss it ↗
04

Conversion-Focused eCommerce Redesign

Keep what works. Fix what doesn’t. Rethink your store around the decisions that matter to customers.

UX strategy · Responsive UI · Design system · Figma handoff

Let’s discuss it ↗
03 / KIND WORDS, REAL MESSAGES

The work gets approved.
Sometimes enthusiastically.

A few messages from the people
on the other side of the project.

YOU STAR —
thank you MAX!
Dylan WatkinsPoppy’s Picnic
Read the original messageDylan Watkins: YOU STAR - thank you MAX! Signed Dylan and Poppy, Poppy’s Picnic.
Special thanks to Max for accurately conveying the client’s vision for practically all ideas.
Hauster project feedbackRelayed by Serhii Liash · translated
Read the messageEnglish translation of the Hauster team feedback thanking Max for accurately conveying the client’s vision.
I AM
BLOWN AWAY!!!
David van SantenFeedback on an About Us design
Read the original messageDavid van Santen: I am blown away by this beautiful About Us design. This is so amazing!
04 / HOW I WORK

No mysterious
47-step framework™.

Just a sensible process.
And a clear idea of what happens next.

  1. 01

    Understand

    The product, customer, business goal and constraints. First, I find out why the experience needs to change.

  2. 02

    Diagnose

    Find friction through UX review, research and analytics or behaviour data when available.

  3. 03

    Simplify

    Get the decisions, information hierarchy and flow right before worrying about visual polish.

  4. 04

    Design

    Turn the solution into responsive interfaces, reusable components and clear interaction states.

  5. 05

    Refine

    Review feedback, challenge assumptions and support the handoff with practical implementation detail.

Max Feshchenko working at his deskMAX FESHCHENKO / DESIGNER
05 / THE PERSON BEHIND THE PIXELS

Designer by craft.
Conversion-focused
by habit.

I’m Max, an eCommerce UI/UX designer with 10+ years of experience. I work independently and alongside agencies, developers and internal teams.

My background in the psychology of perception shapes how I design. People scan, compare and look for patterns. My job is to make the right thing obvious at the right moment.

Understand the decision.
Then design around it.
Work with me ↗
HAVE SOMETHING THAT ISN’T WORKING?

Send me
the store↗

Conversion, product pages, subscriptions, bundles — or something that just feels harder than it should.

You don’t need a perfect brief. That’s part of my job.

Tell me what’s not working

No sales sequence. No account manager. Just a reply from me.